“Active Kindness” Apparel Line is Clothing with a Cause, Benefits Teen Anti-Bullying
Compassion Brands, the first fashion company to launch retail collections that offers real-time help to teens in crisis, and The Bon-Ton Stores, Inc ., launched their line of Active Kindness, now available at all Bon-Ton, Bergner’s, Boston Store, Carson’s, Elder-Beerman, Herberger’s and Younkers stores and online, in addition to loveonahanger.com. The new fashion collection incorporates details of its partnering teen crisis center, Teen Line, on all product and packaging, offering kids and teens help in real time as they shop.
Compassion Brands and Stony Apparel teamed up to design the stylish Active Kindness t-shirt collection for juniors in sizes XS-XL. The new line includes six shirts in various colors and styles, featuring messages of empowerment such as “Don’t Be a Bully” and “Be Kind to Yourself.” Each tee comes with a unique tag that includes a Teen Line hotline number for anyone seeking help or advice against bullying. Teen Line, based out of Cedars-Sinai Medical Center in Los Angeles, is the main anti-bullying charity financially supported by the company.
“On the label of each shirt it clearly states the toll free helpline’s phone number and their cause.” -PaganPages
“Active Kindness is a new brand that I developed to address the epidemic of bullying by inspiring others and working collaboratively with industry leaders to be united in kindness through the art of fashion,” said Gigi Yeoman, Founder of Compassion Brands. “Partnering with The Bon Ton Stores, Inc. and Stony Apparel is a major step for the brand and we hope to help as many kids as possible with information on Teen Line to provide a resource for the many kids that are in need of immediate help.”
“Each shirt is emblazoned with a positive message for kids to feel and pass on”. -PaganPages
With designs that are both high quality and stylish, Active Kindness marries fashion forward trends with positive messaging for teens everywhere.
“The long and short sleeve shirts are soft on the skin and to touch. Great choice of material. The fits are relaxed which I appreciated. Not fitted as if for small adults. The messages are cute and positive. The labels in each shirt are amazing. The shirts seem very well made, no hanging strings, well stitched. Our teen model felt comfortable in them. She said they were very soft and looked nice on. All in all we know this campaign can reach and help many teens who are being bullied”. -PaganPages
For more information about Compassion Brands, visit www.CompassionBrands.com.
About Compassion Brands
Compassion Brands was founded by Gigi Yeoman, wife of actor Owain Teoman (Turn, The Mentalist), whose fashions have been showcased across the industry. Having designed and manufactured for some of the biggest names in retail, Gigi was inspired to create a collection of fashion that did more than just follow current trends by focusing on making a difference. Compassion Brands is a collective of socially conscious executives in fashion design, retail, the arts and philanthropy, who aspire to enlighten engage and empower our global community through fashion, to bring about a transformational and positive cultural change on important social issues. By developing and marketing our cause related fashion brands we fulfill one very significant goal: to bring awareness and support to charitable causes, through positive messaging fashion! Compassion Brands platforms a revolutionary shift in charitable funding.
About The Bon-Ton Stores, Inc.
The Bon-Ton Stores, Inc., with corporate headquarters in York, Pennsylvania and Milwaukee, Wisconsin, operates 267 stores, which includes 9 furniture galleries and five clearance centers, in 26 states in the Northeast, Midwest and upper Great Plains under the Bon-Ton, Boston Store, Bergner’s, Carson’s, Elder-Beerman, Herberger’s and Younkers nameplates. The stores offer a broad assortment of national and private brand fashion apparel and accessories for women, men and children, as well as cosmetics and home furnishings. The Bon-Ton Stores, Inc. is an active and positive participant in the communities it serves.
For store locations and information visit www.bonton.com. Join the conversation and be inspired by following Bon-Ton on Facebook, Twitter, Instagram, Pinterest and the fashion, beauty and lifestyle blog, #LoveStyle.
About Stony Apparel
Created in 1996, Stony Apparel is a fashion forward contemporary junior, girls and plus size apparel company that has worked with major retailers nationwide. The design-driven company focuses on trendy apparel for the fashion conscious customers, with all products designed in Southern California.
About Teen Line
Teen Line is the nonprofit, community-based organization that Compassion Brands has partnered with to help troubled teens address their problems before they become a crisis by providing personal teen-to-teen education and support through community outreach, modern technology and a confidential national hotline operating every evening from 6 – 10 pm PST.