Hunt for Witches No More: WitchEmojis by Pam Grossman
Witches now have their own charmed emoji to use with iMessenger, thanks to Pam Grossman, a Brooklyn-based writer and curator who focuses on witches, magic and esoteric art.
“I created WitchEmoji because I couldn’t find any great witchy, magical emoji to use in my texts,” she states on the witchemoji.com website, adding, “Necessity (or obsessive desire in this case) is the mother of invention.”
Working with an emoji designer who created the icons based on her designs and direction, she then built the app herself. Costing $1.99, it launched early April 2017. The iMessage sticker pack is compatible with iPhones and iPads with iOS 10.1 or newer.
“It became the number one sticker pack in the App Store in its first week, beating the likes of Star Wars and Kim Kardashian,” Grossman said. “It’s currently still in the top 20 and getting stellar reviews, which has been very heartening. Just goes to show how much the archetype of the witch is currently resonating with people of all ages.”
WitchEmoji’s 80 images include a besom, cauldron, Book of Shadows, pentacles in all colors, a chalice, a candle, an owl and a love potion along with witches of all hair and skin tones in a variety of situations from flying on a broom to honoring the full moon.
“There are so many more emoji I’d like to add to the pack,” she said of her towering list. “It will just depend on what I can afford to develop, so hopefully the pack will keep selling well so I can invest in making more.”
Explicit directions on how to download and load the emoji can be found at https://www.witchemoji.com/.
“I’ve been a witch since I was very little – before I even knew to call myself one,” Grossman said. “Like lots of kids, I gravitated toward stories and artwork that deal with magical themes, and engaged in my own intuitive rituals and wild imaginings. Once I was a teenager, I began to read a lot and explore the path a bit more formally. But it was really discovering the surrealist artists and the writings of Carl Jung and Joseph Campbell that opened things up for me, and made me realize that creativity is the surest path we have to the divine. My practice is very personal and syncretic, and draws as much on the art world as it does on spiritual systems.”
Last May her 36-page book “What Is A Witch,” was released. Illustrated by Canada’s occult sweethearts Tin Can Forest, and published by Tin Can Forest Press, it is described as “an illuminated incantation, a crystalline invocation, a lovingly-crafted celebration of the world’s most magical icon” and a “manifesto on witchcraft.”
Grossman’s blog, Phantasmaphile, can be found at Pamgrossman.com.
She is the associate editor of Abraxas International Journal of Esoteric Studies, co-organizer of the Occult Humanities Conference at New York University, and co-founder of the former Brooklyn arts and lecture space, Observatory, where her programming explored mysticism.
Grossman’s writing has appeared in “Sabat Sciences Occults,” “Huffington Post,” and MSN. Lectures include such topics as the occult in modern art and female magic in Western Art, and she also teaches classes on spellcraft, ritual and herbalism.