Sian Lewis Evans runs a popular Facebook group for spiritual entrepreneurs, and offers coaching, spiritual business resources, and a range of goods in her online shop. I was lucky enough to get the chance to review one of Sian’s Lunar Boxes, just one of the many offerings on her website, https://www.thewitchscwtch.com/. I chatted to Sian, witch and female entrepreneur, about her work and what it means to her.
Mabh: Your website describe you as a “Multipassionate Female Entrepreneur.” Could you tell us a little bit about what this means?
Sian: In a nutshell, Multipassionate or Multipotentialite is someone who has a lot of knowledge about a lot of things. So, a jack of all trades and a master of some! I put it down to my ADHD.
Mabh: When people first search for your site, they see the tagline “The Witch’s Cwtch”. What does this mean, and how do we pronounce it? (My apologies to Welsh speakers!)
Sian: It’s Welsh for hug or cuddle, (or cupboard/cubbyhole) but for me its hug. It’s one of those words that just means warmth and safety (well to me anyway) and I felt it encompassed the support I wanted to give others on their journeys. Cwtch is pronounced “kutch”.
Mabh: As a serial entrepreneur, you must have worked with many businesses and charities/non-profits. What’s been your favourite or your biggest success story, not necessarily monetarily?
Sian: That’s hard. Probably when we won a £5k grant for our charity and the process was to give a 2 min talk in front of hundreds of people!
Mabh: Tell us about your Luna Circle. How do folks join up?
Sian: The Luna Circle is available as a standalone membership or as part of the Lunar Boxes. It includes daily readings, virtual rituals, monthly group coaching, goal setting, network/masterclass sessions and access to an online library that covers Business, Mindset & Spirituality. People can sign up at https://thelunacircle.vipmembervault.com/
Mabh: What made you start doing the Lunar boxes?
Sian: We were doing the rituals in the Enlightened Entrepreneurs Circle, which is my free group and I found people were asking about what to use, how to do the rituals, and so the idea was born on a walk. It happened a few days before the Sagittarius New Moon, so I decided it needed to be launched in time for Capricorn.
Mabh: Who would you say the Lunar boxes are aimed at? And who have you found actually purchases them the most?
Sian: They are aimed at women who want to expand their spiritual journey, who are interested in the moon and witchcraft, but not sure where to go, how to access resources and want a safe place in which to ask questions. They are dabbling, but not wanting to quite go alone. It’s also for women who are entrepreneurs. But the box and the group is more than just about business; it’s a family.
Mabh: I was excited to find that my box was tailored for the exact month and moon we were moving into. Are you planning any other bespoke boxes or subscription services? Have you had any unusual requests?
Sian: No unusual requests as yet – but the spell kits are always well-received. Yes I am, I have a collaboration coming up with crystals and also a sea witch box. The Lunar Box is available as a monthly subscription or as a one-off each purchase. The Lunar Box always works around the new and full moon for that lunar month.
Mabh: I notice from your coaching offerings that you discuss spirituality and business – do you find that the two are often connected, and if so, why do you think that is?
Sian: They are so interlinked. It features on the Wheel of Life (the coaching one) and you can’t work on one aspect without ensuring all the other elements are equally catered for, otherwise it creates a very bumpy ride! It’s become much more acceptable for women in business to embrace their spirituality and actively use it within their daily life, the same as people use religion. I realised that it made no difference to anyone except myself whether I set my monthly goals on the 1st of the month or on the New Moon, but I quickly realised which one I felt more aligned with. I also think spirituality allows you to become more authentically aligned with what you are doing.
Mabh: How would you describe your own spirituality?
Sian: I’m still on my journey, but I’m remembering so much from when I was growing up, and now it’s all coming back. I very much identify as a baby witch, pulled to the moon and the cosmos, but more likely to be eclectic. I’m enjoying exploring, learning, practicing and experimenting, but sharing that journey which I think is important for others, to know that it’s ok to try new things. I think sometimes fear stops people from delving more into what interests them. There is no right or wrong, and I love that I can be who I truly am, with no fear of judgement.
Mabh: Finally, what’s next for you and what offerings can we look forward to being added to your website?
Sian: Well that would be telling! It’s being updated to reflect The Witch’s Cwtch, so more products, more collaborations and more boxes. Plus I’m embracing my ADHD more, so who knows what will happen.
Read & Watch the Unboxing of Sian’s Lunar Box in this Month’s Issue Here!
About the Author:
Mabh Savage is a Pagan author, poet and musician, as well as a freelance journalist.